By Peter Valdes-Dapena @PeterDrivesJuly 10, 2012: 12:38 PM ET
NEW YORK (CNNMoney) — General Motors is offering a 60-day money back guarantee on all 2012 and 2013 Chevrolet models.
At the same time, 2012 model year cars are being marked down with new “no-haggle” prices that are significantly lower than their ordinary suggested retail prices, the automaker said.
“Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle,” said Chris Perry, Chevrolet global vice president of marketing.
GM is using this program to attract new customers to the brand, said GM spokeswoman Afaf Farah.
The automakers also wants to clear 2012 model year cars off dealers lots as factories begin producing 2013 models, according to industry analysts at the auto pricing Web site Truecar.com.
Both incentives are similar to programs GM has used before. In the fall of 2009, GM (GM, Fortune 500) offered 60-day money-back guarantees on vehicles from all four brands it now sells in the U.S., Chevrolet, Buick, GMC and Cadillac.
To be returned for a full refund, the car must be driven fewer than 4,000 miles and have suffered no damage.
The last time GM offered the money-back guarantee, fewer than 1% of buyers returned their cars, said Farah.